Welcome — I’m Rob.
Creative Soul Projects is where I share the lived experience of doing creative work — the practice itself, the tools and studio that shape it, the small decisions that take an idea and turn it into something real.
Walking films, studio films, notes from the typewriter, observations from the desk, stationery. A series of short essays on songs that mattered at the right moment. Sometimes I’m explaining something. More often I’m just noticing.
I started this project because I’ve long described myself as “a creative soul in a corporate role.” Not because the work here is about corporate life — it isn’t. It’s about what happens around the work. The noticing, the making, the slow accumulation of a practice that’s yours. It’s about keeping the creative dream alive.
I’m also the co-host to the unpredictably successful Stationery Freaks podcast.
What to expect
The videos go up on YouTube on a Friday. The newsletter follows on a Wednesday — sometimes a richer version of the same idea, sometimes its own thing entirely.
On weekends, there’s “Spaces Between the Songs” — a series of short essays, each built around a specific song, a year, and a memory. A morning read with coffee. Slower and more personal than the rest.
The typewriter notes — slowly typed shorts, one quote at a time — go out on Tuesdays and Thursdays on YouTube.
There is also a small Etsy store with digital prints available of various creative projects.
The wider work
I also run a training and publishing practice called Cultivated, where most of my books, courses and guides live. They’ve been written over the last twenty years of working with managers, leaders and creators, and they’re where the thinking behind the videos gets worked out in full.
If you’re building something of your own — a side project, a small business, a creative practice that has to live alongside a day job, a content creator business — From Idea to Sustainable Work (the Solo Creator Guide) is where I’d point you first. It’s the system I use myself, written down.
If communication is the thing you’re working on — at work, on stage, in your writing — there’s the Communication Superpower workbook.
If teaching in workshops is your passion, then I codified everything it takes to create award-winning workshops in Workshop Mastery.
And if you ever have to give a talk and don’t know where to start, Zero to Keynote walks through it slowly, from the idea, to submission, to prep, to talk.
There are other books too — on taking a day off and on the behaviours that quietly shape good work. The full library lives here on Cultivated.
The newsletter is free. If you’d rather just watch, the YouTube channel is here.
You can also find me on Instagram.
That’s the whole thing, really.
Notice, make, share. Repeat.
Take an idea, and turn it into something valuable.
— Rob
